We’re invested in its message and its legacy, and the emotional connection it creates for our members.
Our logo consists of our symbol and wordmark. The wordmark is set in Cash Market, our house typeface. There are versions of the primary logo that feature a black wordmark and a white wordmark. Always use the version that provides greater contrast with its respective background.
The dollar sign should remain solid white regardless of the background color.
The stacked logo is to be used sparingly and in instances where the primary logo does not fit as comfortably.
There are versions of the stacked logo that feature a black wordmark and a white wordmark.
The symbol is the most minimal representation of Cash App. It is used where the words “Cash App” are already present or where their presence is not required. The symbol also serves as our app icon, social media profile image, and favicon.